Apple UK Hot News

Apple Park Opens to Employees in April

Apple UK Hot News - Wed, 02/22/2017 - 14:00
CUPERTINO, California — February 22, 2017 — Apple today announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April. The process of moving more than 12,000 people will take over six months, and construction of the buildings and parklands is scheduled to continue through the summer.

Envisioned by Steve Jobs as a centre for creativity and collaboration, Apple Park is transforming miles of asphalt sprawl into a haven of green space in the heart of the Santa Clara Valley. The campus’ ring-shaped, 2.8 million-square-foot main building is clad entirely in the world’s largest panels of curved glass.

Steve would have turned 62 this Friday, February 24. To honour his memory and his enduring influence on Apple and the world, the theater at Apple Park will be named the Steve Jobs Theater. Opening later this year, the entrance to the 1,000-seat auditorium is a 20-foot-tall glass cylinder, 165 feet in diameter, supporting a metallic carbon-fibre roof. The Steve Jobs Theater is situated atop a hill — one of the highest points within Apple Park — overlooking meadows and the main building.

“Steve’s vision for Apple stretched far beyond his time with us. He intended Apple Park to be the home of innovation for generations to come,” said Tim Cook, Apple’s CEO. “The workspaces and parklands are designed to inspire our team as well as benefit the environment. We’ve achieved one of the most energy-efficient buildings in the world and the campus will run entirely on renewable energy.”

“Steve was exhilarated, and inspired, by the California landscape, by its light and its expansiveness. It was his favourite setting for thought. Apple Park captures his spirit uncannily well,” said Laurene Powell Jobs. “He would have flourished, as the people of Apple surely will, on this luminously designed campus.”

“Steve invested so much of his energy creating and supporting vital, creative environments. We have approached the design, engineering and making of our new campus with the same enthusiasm and design principles that characterise our products,” said Jony Ive, Apple’s chief design officer. “Connecting extraordinarily advanced buildings with rolling parkland creates a wonderfully open environment for people to create, collaborate and work together. We have been extremely fortunate to be able to work closely, over many years, with the remarkable architectural practice Foster + Partners.”

Apple Park will also include a visitors centre with an Apple Store and cafe open to the public, a 100,000-square-foot fitness centre for Apple employees, secure research and development facilities and the Steve Jobs Theater. The parklands offer two miles of walking and running paths for employees, plus an orchard, meadow and pond within the ring’s interior grounds.

Designed in collaboration with Foster + Partners, Apple Park replaces 5 million-square-feet of asphalt and concrete with grassy fields and over 9,000 native and drought-resistant trees, and is powered by 100 percent renewable energy. With 17 megawatts of rooftop solar, Apple Park will run one of the largest on-site solar energy installations in the world. It is also the site of the world’s largest naturally ventilated building, projected to require no heating or air conditioning for nine months of the year.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Naomi Dodson
Apple
ndodson@apple.com
020 3284 6320

Categories: Apple UK Hot News

WWDC, Apple’s Worldwide Developers Conference, returns to San Jose June 5-9, 2017

Apple UK Hot News - Thu, 02/16/2017 - 14:30
CUPERTINO, California — February 16, 2017 — Apple today announced its 28th annual Worldwide Developers Conference (WWDC) — hosting the world’s most talented developer community — will be held at the McEnery Convention Center in San Jose. The conference, kicking off June 5, will inspire developers from all walks of life to turn their passions into the next great innovations and apps that customers use every day across iPhone, iPad, Apple Watch, Apple TV and Mac.

Each year during WWDC, millions of talented developers around the world learn about Apple's breakthrough platform technologies ranging from programming languages like Swift to breakthrough developer APIs like SiriKit, HomeKit, HealthKit and CarPlay. These Apple technologies inspire developers to continue creating incredible experiences for every aspect of customers’ lives and improve the way they manage their smart homes, cars, health and more for over one billion active Apple devices.

Located just minutes from Apple’s new headquarters in Cupertino, WWDC 2017 will give developers access to more than 1,000 Apple engineers with opportunities to meet and engage with them throughout the conference.

The McEnery Convention Center will be the hub for thousands of attendees with great hotel, restaurant and entertainment options, all within walking distance. In addition to the keynote address, get-togethers, sessions and labs for developers, Apple is working with the city of San Jose and local businesses to celebrate the return of WWDC with very special experiences around San Jose throughout the week.

Developers will have the opportunity to apply for tickets this spring. The conference will be live-streamed through the Apple Developer website (developer.apple.com/wwdc) and on the WWDC app for iPhone, iPad and Apple TV.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Rob Saunders
Apple
rob_saunders@apple.com
0207 184 1414
Categories: Apple UK Hot News

Apple Reports Record First Quarter Results

Apple UK Hot News - Tue, 01/31/2017 - 22:30
CUPERTINO, California — January 31, 2017 — Apple today announced financial results for its fiscal 2017 first quarter ended December 31, 2016. The Company posted all-time record quarterly revenue of $78.4 billion and all-time record quarterly earnings per diluted share of $3.36. These results compare to revenue of $75.9 billion and earnings per diluted share of $3.28 in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue.

“We’re thrilled to report that our holiday quarter results generated Apple’s highest quarterly revenue ever, and broke multiple records along the way. We sold more iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch,” said Tim Cook, Apple’s CEO. “Revenue from Services grew strongly over last year, led by record customer activity on the App Store, and we are very excited about the products in our pipeline.”

“Our outstanding business performance resulted in a new all-time record for earnings per share, and over $27 billion in operating cash flow,” said Luca Maestri, Apple’s CFO. “We returned nearly $15 billion to investors through share repurchases and dividends during the quarter, bringing cumulative payments through our capital return program to over $200 billion.”

Apple is providing the following guidance for its fiscal 2017 second quarter:
  • revenue between $51.5 billion and $53.5 billion
  • gross margin between 38 percent and 39 percent
  • operating expenses between $6.5 billion and $6.6 billion
  • other income/(expense) of $400 million
  • tax rate of 26 percent

Apple’s board of directors has declared a cash dividend of $0.57 per share of the Company’s common stock. The dividend is payable on February 16, 2017 to shareholders of record as of the close of business on February 13, 2017.

Apple will provide live streaming of its Q1 2017 financial results conference call beginning at 2:00 p.m. PST/10:00 p.m. GMT on January 31, 2017 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 24, 2016 and its Form 10-Q for the fiscal quarter ended December 31, 2016 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Tanya Ridd
Apple
ridd.tanya@apple.com
020 8278 1479

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
+1 (408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
+1 (408) 974-4570  
Categories: Apple UK Hot News

FY 17 First Quarter Results Conference Call

Apple UK Hot News - Fri, 01/27/2017 - 14:30
WHAT: Apple FY 17 First Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 406-0010 (toll-free) or +1 (913) 312-0414. Please enter confirmation code 373736.

WHEN: Tuesday, January 31, 2017, at 2:00 p.m. PST/10:00 p.m. GMT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, January 31, at 5:00 p.m. PST/Wednesday, February 1, at 1:00 a.m. GMT, through Tuesday, February 14, at 5:00 p.m. PST/ Wednesday, February 15, at 1:00 a.m. GMT. The dial-in numbers for the rebroadcast are (888) 203-1112 (toll-free) or +1 (719) 457-0820. Please enter confirmation code 3378275.

WEBCAST: Apple will provide live audio streaming of its FY 17 First Quarter Results Conference Call using Apple’s HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PST/10:00 p.m. GMT on January 31, 2017, at http://www.apple.com/investor/earnings-call/ and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone, iPad or iPod touch with Safari on iOS 7.0 or later, a Mac with Safari 6.0.5 or later on OS X v10.8.5 or later, or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

After this quarter, Apple will no longer issue this media alert prior to the earnings call. The latest Information for investors is available at http://investor.apple.com. Members of the media with questions may contact the Apple Media Helpline at media.uk@apple.com or 020 8278 1440.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Tanya Ridd
Apple
ridd.tanya@apple.com
020 8278 1479

Categories: Apple UK Hot News

GarageBand and Logic Pro X Music Apps Get Major Updates

Apple UK Hot News - Wed, 01/18/2017 - 19:00
CUPERTINO, California — January 18, 2017 — Apple today announced major updates to its music creation apps with exciting new features for music makers of all levels on iPhone, iPad and Mac. GarageBand for iOS 2.2 now features the powerful creative synthesizer Alchemy and a new sound browser that makes searching through instruments and patches easier than ever. Logic Pro X 10.3 becomes an even more powerful tool for pros with a modern interface, new features for professional audio production as well as support for the revolutionary Touch Bar on the new MacBook Pro, putting intuitive, context-sensitive controls right at users’ fingertips.

Logic Pro X users can also remotely add new tracks to their Logic sessions from their iPhone or iPad when they’re away from their Mac. With a new share option, users can upload a special GarageBand-compatible version of a Logic project to iCloud, which they can then open on their iOS devices and add new recordings whenever inspiration strikes. When the project is saved back to iCloud, any newly added tracks will automatically appear in the original Logic project the next time it’s opened on a Mac.

“Music has always been part of Apple’s DNA, and we are excited to deliver yet another fun and powerful update to our music creation apps, GarageBand for iOS and Logic Pro X,” said Susan Prescott, Apple’s vice president of Applications Product Marketing. “These updates bring a wide range of new and highly requested features to both hobbyists and the community of pro musicians and audio engineers who rely on our software and hardware to create amazing music.”

“Logic Pro X is an indispensable part of the creative process for me and the artists I work with. I’m thrilled to see all the new professional features that have been added,” said Grammy- and Academy Award-winning producer and composer Paul Epworth. “As a huge fan of the Alchemy synthesizer, I love that I can grab my iPhone or iPad and use GarageBand to keep coming up with new tracks for my Logic sessions when I’m travelling and away from my studio.”

GarageBand for iOS
GarageBand for iOS brings even more sophisticated music creation options to iPhone and iPad, while still remaining fun and easy to use. It features a redesigned sound browser that makes it faster than ever to explore Touch Instruments and quickly find the exact sounds you’re looking for.

Alchemy, one of the world’s most innovative modern synthesizers and a favourite of Logic Pro users, comes to iOS and includes a rich collection of over 150 Apple-designed patches from a wide variety of genres, including EDM, Hip Hop, Indie, Rock, Pop and more. And with Alchemy’s Transform Pad, users can morph between eight sonic snapshots in real-time, to create expressive synth performances.

Recording music in GarageBand for iOS also gets easier with Multi-Take Recording, giving users multiple passes to capture their best performance and the ability to audition and switch between their favourite takes.

The release also features a redesigned Audio Recorder that adds fun, one-tap vocal effects and provides users with even more sophisticated studio effects like pitch correction, distortion and delay. Seasoned users looking for even more control over their mixes can use a new collection of advanced audio processing tools, including an interactive graphic Visual EQ and the ability to use third-party Audio Unit plug-in effects for expandable, creative sound design.

Logic Pro X
Logic Pro X includes advanced new features that make Logic an even stronger tool for audio production, giving musicians and audio engineers even more control over editing and mixing their music. The latest release features a new modern design that improves legibility in a variety of working environments.

Logic Pro X also adds support for the revolutionary new Touch Bar on MacBook Pro, providing the ability to view and navigate your project in a timeline overview, along with convenient access to volume and Smart Controls for any selected track. New performance controls let you play and record software instruments with the Touch Bar using a piano keyboard that can also be customised to a variety of musical scales, or by tapping drum pads to create beats. Assignable key command buttons let you customise the Touch Bar controls to keep your favourite keyboard shortcuts available when you need them.

Track Alternatives let users create and switch between different playlists of regions and edits on any track. This feature makes it easier to experiment with various creative ideas or evaluate different versions of a track as it evolves. Selection-based Processing allows users to apply any combination of Logic or third-party effect plug-ins onto any selection of one or multiple audio regions. It is useful for optimising sound quality and a great tool for creative sound design.

Logic Pro X becomes more powerful for professional mixing, with a 64-bit summing engine, 192 additional busses and true stereo panning, providing discrete control of stereo signals.

Pricing and Availability
The GarageBand for iOS update, available today, is free for all existing users and with all new iOS devices. Customers with older, non-qualifying devices can purchase the app for £4.99 on the App Store. For more information about GarageBand for iOS, visit: www.apple.com/ios/garageband.

The Logic Pro X update, available today, is free for all existing users, and available on the Mac App Store for £199.99 for all new customers. For more information about Logic Pro X, visit: www.apple.com/logic-pro.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Juriaan Bosman
Apple
bosman.j@apple.com
020 8278 1440  
Categories: Apple UK Hot News

App Store Shatters Records on New Year’s Day

Apple UK Hot News - Thu, 01/05/2017 - 14:30
CUPERTINO, California — January 5, 2017 — Apple today announced that the App Store welcomed 2017 with its busiest single day ever on New Year’s Day, capping a record-breaking holiday season and a year of unprecedented developer earnings and breakout app hits. In 2016 alone, developers earned over $20 billion, up over 40 per cent from 2015. Since the App Store launched in 2008, developers have earned over $60 billion, creating amazing app experiences for App Store customers across iPhone, iPad, Apple Watch, Apple TV and Mac. Those efforts helped kick off 2017 with a remarkable start, making New Year’s Day the highest single day ever for the App Store with nearly $240 million in purchases.

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with Jan. 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”

Customers broke all-time records this holiday season with purchases from the App Store topping $3 billion in December. In the same month, Nintendo’s Super Mario Run made history with more than 40 million downloads in just four days after its release, and was the most downloaded app globally on Christmas Day and New Year’s Day.

Super Mario Run is also among last year’s top 10 most downloaded apps worldwide, with Pokémon Go taking the top spot. Pokémon Go, a beloved game from Niantic, quickly became a cultural phenomenon in mid-2016. Prisma, Reigns, Procreate, Lumino City, Sweat With Kayla and djay Pro, from some of Apple's independent developers, were among the most successful apps for iPhone, iPad, Apple TV, Apple Watch and Mac, respectively. The App Store offers 2.2 million apps in total, up over 20 per cent from last year.

With the App Store available in 155 countries, Apple’s customers have access to millions of apps to make their lives easier, enrich their passions and connect with people from all around the world. The App Store’s top-grossing markets include the US, China, Japan and the UK, with China experiencing record year-over-year growth at an incredible 90 per cent. The global impact of the App Store was captured this past year with two campaigns — Apps for Earth and Games for (RED). In partnership with the World Wildlife Fund and (RED), customers were empowered to make a difference, helping to protect life on our planet and join the fight against AIDS. The custom content created by each campaign’s participating developers helped raise over $17 million in total for the two organisations.

With the introduction of iMessage apps and SiriKit in iOS 10, developers created exciting new types of app experiences. iPhone and iPad customers now have access to over 21,000 iMessage apps to send stickers and easily collaborate with friends, and for the first time ever, users can ask Siri to book rides, make payments, return a call and more.

Since subscriptions became available across all 25 app categories this fall, including Games and Kids, customers can subscribe to their favourite services from over 20,000 apps, with Netflix, HBO Now, Line, Tinder and MLB.com At Bat among last year’s most popular. iPhone and iPad customers grew the App Store’s subscription billings significantly in 2016, to $2.7 billion, up 74 per cent from 2015.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Adam Howorth
Apple
adamh@apple.com
+44 (0)207 184 1202  
Categories: Apple UK Hot News

Apple Turns (RED) with More Ways than Ever to Join the Fight Against AIDS

Apple UK Hot News - Wed, 11/30/2016 - 14:00
CUPERTINO, California — November 30, 2016 — In honour of World AIDS Day, Apple is offering more ways than ever for customers to join (RED) in its mission to create an AIDS-free generation. Apple is the world’s largest corporate contributor to the Global Fund, and this year marks its 10th anniversary supporting (RED) in the fight to end AIDS.

(RED)’s critical work addresses the disparity in access to life-saving medication in sub-Saharan Africa, which has the highest prevalence of AIDS on the planet. The money raised by (RED) funds programmes that offer counseling, testing, prevention and, most crucially, the life-saving ARV medication that prevents the transmission of HIV from mothers to their unborn babies.

“The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”

This year, Apple customers can support the fight while playing the games they love, shopping for loved ones ahead of the holiday season or listening to an exclusive (RED) holiday album from The Killers.

For the next week, a range of the most popular games across the App Store — spanning from racing and sports titles to strategy, puzzle and action games — are offering limited-edition, custom (RED) content, exclusively available on the App Store. All proceeds from the associated in-app purchases go to the Global Fund.

The 20 participating games include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies.

In addition to the current (PRODUCT)RED lineup, which is available for customers to purchase year-round, Apple is also adding four new (RED) products including an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker, which are all available today.

Over 400 Apple Stores on five continents will turn their logos red or feature (RED) window decals to raise visibility for World AIDS Day in Apple's most widespread implementation of support for (RED) at its stores. Apple Store employees will share all the ways our customers can join us in supporting (RED) and the fight against AIDS.

Starting tomorrow through December 6, Apple is donating $1 to (RED)’s mission for every purchase made with Apple Pay at an Apple Store, on Apple.com or through the Apple Store app, up to $1 million. Bank of America will also make a donation for every Apple Pay transaction using its cards, also up to $1 million.

Customers around the world can also easily donate directly to (RED) through iTunes. In the US, iTunes Movies is offering a free download of The Lazarus Effect, the documentary about the mission of (RED).

The Killers’ holiday album, Don’t Waste Your Wishes, is exclusively available on iTunes featuring all 10 of their holiday singles, as well as a new track, “I’ll Be Home for Christmas,” with 100 percent of the proceeds in the US going to the Global Fund.

Over the past 10 years, 70 million lives have been impacted by (RED)-supported Global Fund grants. At the start of Apple’s partnership with (RED), 1,200 babies were born with HIV every day, and today, UNAIDS predicts that number could be near zero by the year 2020, with the end of AIDS by 2030.

With the life-saving medication costing as little as 30 cents a day, every person can make a difference. Through these efforts we’ll get that much closer to helping (RED) create an AIDS-free generation.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Rob Saunders
Apple
rob_saunders@apple.com
0207 184 1414  
Categories: Apple UK Hot News

Free Hour of Code Workshops December 5 through 11 at Every Apple Store

Apple UK Hot News - Thu, 11/17/2016 - 16:00
CUPERTINO, California — November 17, 2016— Apple today opened registration for Hour of Code workshops at all 487 Apple retail stores worldwide, from December 5 through 11 in celebration of Computer Science Education Week. Among the most popular events at the Apple Store, Hour of Code workshops teach the basics of computer science with Code.org’s programming tutorials. Apple and Code.org share the goal of giving every student the opportunity to learn computer science.

“Hour of Code embodies our vision for Apple stores as a place for the community to gather, learn and be entertained,” said Angela Ahrendts, Apple’s senior vice president of Retail. “We’re proud to introduce the Swift Playgrounds app into the workshops and honoured to again work side-by-side with Code.org on this incredibly important initiative. Hour of Code is one of the absolute highlights of the year for both our teams and the families that visit our stores.”

“Since we started Hour of Code in 2013, Apple has each year upped its participation and found ways to introduce more kids to computer science,” said Hadi Partovi, founder and CEO of Code.org. “The global footprint Apple offers through its stores and talented staff has reached tens of thousands of kids, and with the introduction of Hour of Code in Swift Playgrounds we can introduce coding to even more.”

Swift Playgrounds
This year, Hour of Code programs at many Apple locations will include an introduction to Swift Playgrounds, the free new app for iPad that brings coding to life. The interactive interface of Swift Playgrounds encourages beginners to explore working with Swift, the easy-to-learn programming language from Apple, used by professional developers to create world-class apps.

“Coding is just like any language, the earlier you’re exposed the more successful you’ll be,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Whether at an Apple Store, in a classroom, or at home with an iPad, Swift Playgrounds brings real coding concepts to life and empowers the next generation with the skills they need to express their creativity.”

A new Hour of Code challenge in Swift Playgrounds makes it easy for anyone to set up their own one-hour coding event, and for those continuing to build their coding skills on iPad, Swift Playgrounds adds a new Learn to Code 3 set of lessons and a companion Teacher Guide.

Hour of Code for Educators
In addition to in-store workshops, Apple has developed a series of tools to extend Hour of Code into schools and community centers, including a free facilitator guide offering lesson ideas, group activities and more. Apple Teacher, a free, professional self-paced learning program supporting and celebrating teachers in the US, has added resources, badging and recognition for learning and teaching coding with Swift Playgrounds on iPad.

Continuing Apple’s $100 million commitment and ongoing partnership to provide 114 underserved schools with technology, services and support, Apple will provide materials and resources to assist ConnectED schools around the country to host their own Hour of Code workshops.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Naomi Dodson
Apple
ndodson@apple.com
020 3284 6320
 
Categories: Apple UK Hot News

"Designed by Apple in California" Chronicles 20 Years of Apple Design

Apple UK Hot News - Tue, 11/15/2016 - 13:00
CUPERTINO, California — November 15, 2016 — Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. "Designed by Apple in California," which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

The book is dedicated to the memory of Steve Jobs.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.

In the book’s foreword, Ive explains:

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.
"Designed by Apple in California" is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight colour separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

Pricing & Availability
"Designed by Apple in California" will be available beginning tomorrow, Wednesday, November 16, in small (10.20” x 12.75”) at £169 and large (13” x 16.25”) at £249 exclusively from Apple.com/uk in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.*

The book is on display at the Apple Stores where it is sold.

*"Designed by Apple in California" is available at the following Apple retail locations: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.

Available at the following US retail locations: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Adam Howorth
Apple
adamh@apple.com
020 7184 1202
 
Categories: Apple UK Hot News
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