Apple UK Hot News

Apple Previews Major Update with macOS Sierra

Apple UK Hot News - Mon, 06/13/2016 - 20:00
SAN FRANCISCO — June 13, 2016 — Apple today previewed macOS Sierra, a major update to the world’s most advanced desktop operating system, with new features that make the Mac smarter and more helpful than ever. Siri is now on the Mac with brand-new capabilities to help with the things users do every day on their desktop. With Siri, users can look up information, find documents, pin or drag and drop search results, and even adjust system preferences. Seamless integration with iCloud makes everything from your Desktop and Documents folder available on your iPhone and iPad so you always have access to the files you need. Universal Clipboard allows you to copy content, including text, images, photos and video from one Apple device and paste it in another. Apple Pay comes to the Mac in Sierra so it is even easier to shop securely and privately online. And Photos now helps you rediscover your meaningful memories, organise your library and perfect shots like a pro.

“macOS Sierra is a major update that makes your Mac smarter and more helpful than ever with improvements to the apps you know and love and great new features throughout,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With macOS Sierra, you can get information, find files and multitask using Siri, access your Desktop and Documents from anywhere, copy and paste between Macs and iOS devices, and rediscover precious memories in Photos.”

Siri Debuts on the Mac
Siri on the Mac is now just one click away. The familiar features of Siri are now on the Mac with brand-new capabilities specifically designed for the desktop. Easily accessible from the Dock, menu bar or keyboard, Siri lets you use your voice to search for information, find files and send messages. For example you can ask Siri to locate a specific document you worked on last night, add a meeting to your calendar or start a FaceTime call. With Siri on the Mac, you can also drag and drop items from Siri search results into your documents or emails, pin Siri search results in Notification Center to keep an eye on information like sports scores or stock prices, and even adjust system preferences, set reminders and search your Photos library. With its debut on Mac, Siri is now on all four Apple software platforms — iOS, macOS, watchOS and tvOS — and handles two billion requests per week across 36 countries.

Your Desktop & Documents on All Your Devices
With macOS Sierra you can automatically have all the files on your Desktop and in your Documents folder on any Mac, iOS device or even PC. You simply save your files on your Desktop or within your Documents folder as you usually do and you will have them everywhere you need them. You can access your files on your iPhone and iPad in the iCloud Drive app and on iCloud.com or the iCloud for Windows app. And when you log into a second Mac, your files are automatically on the Desktop and in the Documents folder, exactly where you saved them.

Copy & Paste Between Devices
Continuity across your Apple devices also gets better in macOS Sierra. With Universal Clipboard, the contents of your clipboard are available across all your Apple devices via iCloud. You can easily copy and paste text, images, photos and video between your Mac and your iPhone and iPad.

Tabs in Almost Every App
To help you navigate your Desktop with more efficiency, macOS Sierra takes the popular Tabs feature from Safari and makes it available across Mac apps that support multiple windows, including Maps, Mail, Pages, Numbers, Keynote and TextEdit, and even third-party apps. With Tabs you can browse multiple locations in Maps without losing your place, copy and paste between Pages documents in full screen, or quickly jump between multiple email drafts in Mail.

Picture in Picture on the Mac
You can now keep an eye on one thing while working on another. macOS Sierra lets you float video from Safari or iTunes in a window over your desktop as you work, and even resize, drag and pin video to any corner of your screen. The video stays put when you switch spaces, so you’ll never miss a thing.

Shopping on Your Mac with Apple Pay
Users love to shop online using their Macs and with macOS the shopping experience in Safari is now even better. Apple Pay on the web makes it easy to make secure and private purchases when shopping on participating websites. You no longer need to share credit or debit card numbers with an online merchant and actual card numbers are not stored on your device, nor on Apple servers. Just look for the Apple Pay button at checkout on many of your favourite shopping sites and complete your purchase with Touch ID on your iPhone or by using your Apple Watch. Strong encryption protects all communication between your devices and Apple Pay servers, and Apple Pay does not track your purchases.

Rediscover Memories with Photos
The new Memories feature in Photos helps you rediscover favourite and forgotten moments deep in your Photos library by automatically creating curated collections of occasions like a first birthday party, wedding or family vacation. With new advanced computer vision, Photos now understands the people, places and things inside your images using on-device facial, object and scene recognition and location information to group images into albums. The People feature automatically groups your photos into Albums based on who is in them. Places now displays your photos on a world map so you can see where they were taken. And, perfecting your photos like a pro is now even easier with the new Brilliance tool, which pulls in highlights and adds contrast to enhance details throughout your images.

Additional macOS Features
  • Auto Unlock lets you simply walk up to your Mac while wearing your authenticated Apple Watch and be automatically logged into your desktop.
  • Optimised Storage frees up space when your Mac starts getting full by storing infrequently used items in iCloud and reminding you to delete used app installers, and even clearing out duplicate downloads, caches, logs and more.
  • Messages makes conversations more interesting, now allowing you to preview web links and watch video clips within the app, post reactions like a heart, thumbs up and more directly onto a message bubble with Tapback, and use bigger emoji for more message impact.
  • Apple Music in iTunes makes it even easier to discover new music and browse exclusives and new releases.

Privacy in macOS
Security and privacy are fundamental to the design of Apple hardware, software and services. iMessage and FaceTime use end-to-end encryption to protect your data by making it unreadable by Apple and others. Services like Siri and Maps send data to Apple’s servers, but this data is not used to build user profiles, and Photos uses on-device intelligence to organise your images using facial, object and scene recognition.

Starting with macOS Sierra, Apple is using technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. In macOS Sierra, this technology will help improve autocorrect suggestions and lookup hints in Notes.

Availability
The developer preview of macOS Sierra is available to Apple Developer Program members at developer.apple.com starting today. Mac users can sign up for the macOS Sierra Beta Program today and download the software starting in July at beta.apple.com. The final version will be available for free from the Mac App Store this fall. For more information, visit apple.com/macos/sierra-preview. Features are subject to change, and some features may not be available in all regions or all languages.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Juriaan Bosman
Apple
bosman.j@apple.com
020 8278 1440  
Categories: Apple UK Hot News

Apple Previews iOS 10, the Biggest iOS Release Ever

Apple UK Hot News - Mon, 06/13/2016 - 20:00
SAN FRANCISCO — June 13, 2016 — Apple today previewed iOS 10, the biggest release ever of the world’s most advanced mobile operating system, featuring a huge update to Messages that delivers more expressive and animated ways to message friends and family, like stickers and full-screen effects. iOS 10 introduces the ability for Siri to do more by working with apps, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 opens up incredible opportunities to developers with Siri, Maps, Phone and Messages.

“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”

Personal & Expressive Messages
Messages is the most frequently used iOS app, and with iOS 10 it is more expressive and fun with animated and personalised ways to message friends and family. Messages includes powerful animations, such as balloons, confetti or fireworks that can take over an entire screen to celebrate a special occasion, invisible ink to send a message only revealed after a friend swipes over it, and for added personalisation, handwritten notes. Automatic suggestions make it easy to replace words with emoji, Tapback creates a quick and simple way to respond with just a tap and rich links let you see content inline and play media without ever leaving your conversation.

iOS 10 brings the power of the App Store to Messages, opening up new opportunities for developers to create fun new ways for users to communicate in a thread, including stickers to be peeled and pasted into conversations, the ability to quickly personalise GIFs or edit photos, send payments or schedule dinner or a movie, all from within Messages.

Siri Opens to Developers
In iOS 10, Siri can be extended into major new areas and do more than ever by working with the apps you love to use. For the first time, developers can build on the intelligence Siri offers and let users interact directly with apps using just their voice. SiriKit helps developers easily design their apps to work with Siri for messaging, phone calls, photo search, ride booking, personal payments and workouts, or use Siri to control CarPlay apps, access climate controls or adjust radio settings within automakers’ apps.

Beautifully Redesigned Maps
Maps in iOS 10 gets a beautiful redesign that makes it even simpler and more intuitive to use. Now open to developers with new extensions, apps like OpenTable can integrate bookings right into Maps, and services like Uber and Lyft can make it easier for users to book a ride, without ever leaving the Maps app. Maps is even smarter with new intelligence that proactively delivers directions to where you most likely want to go next, based on your routine or appointments on your calendar. Once a route is planned, Maps can search along the route for petrol stations, restaurants, coffee shops and more and provides an estimate of how the stop impacts the length of your trip.

Rediscover Memories in Photos
Photos in iOS 10 helps you rediscover favourite and forgotten occasions from your photo library by automatically surfacing them in Memories. Memories scans all your photos and videos and finds favourite and forgotten events, trips and people, and presents them in a beautiful collection. A Memory also contains the Memory Movie, an automatically edited movie with theme music, titles and cinematic transitions.

Memories uses advanced computer vision to group the people, places and things inside your images into albums with on-device facial, object and scene recognition. This intelligence brings Memories and related photos to life in a way that’s personal and meaningful to you, while maintaining your privacy.

Home App for Simpler Home Automation
The Home app is deeply integrated into iOS, delivering a simple and secure way to set up, manage and control your home in one place. Accessories can be managed individually or grouped into scenes so they work together with a single command and can be controlled by using Siri. They can be managed remotely or set up for home automation with Apple TV, and can respond with automatic triggers set by time of day, location or action.

Support for HomeKit continues to expand globally with nearly 100 home automation products adopting HomeKit this year, bringing support for thermostats, lights, window shades, door locks, video cameras and more to the Home app. Later this year, leading home builders, including Brookfield Residential, KB Home, Lennar Homes and R&F Properties, will begin integrating many of these HomeKit devices into new homes.

All-New Design for Apple Music & News
Apple Music has an all-new design, bringing greater clarity and simplicity to every aspect of the experience. It uses a new design language that allows the music to become the hero and a new structure that makes it easy to navigate and discover new music. The Library, For You, Browse and Radio tabs have been completely redesigned to provide an even greater sense of place, and we’ve added a Search tab to make finding music even easier. All of these changes come together to create a design that is clear and intuitive. iOS 10 features a redesigned News app with a new For You, organised into distinct sections that make it easier to find stories, support for breaking news notifications and paid subscriptions.

iOS Experience
In iOS 10, accessing the information you need is easier and quicker than ever. Raise to Wake automatically wakes the screen as you raise your iPhone, making it easier to view all your notifications at a glance, right from the Lock screen. Notifications, Today view and Control Center are accessible with just a swipe or a press, and deeper 3D Touch integration with iPhone 6s and iPhone 6s Plus makes interacting with apps even easier.

Additional iOS 10 Features
  • Siri intelligence brings new QuickType features, including contextual predictions to surface relevant information based on location, calendar availability or contacts; and predictive typing supports multiple languages without switching keyboards.
  • Phone adds integration for third-party VoIP calls, voicemail transcription and a new caller ID extension for spam alerts.
  • Built-in app updates include Safari split-view for iPad, Notes collaboration and Live Photos editing.
  • Apple Pay can now be used to make easy, secure and private purchases on participating websites using Safari, in addition to paying in-stores and within apps.
  • Bedtime Alarm in the Clock app lets you set a regular sleep schedule and receive bedtime reminders.

Privacy in iOS 10
Security and privacy are fundamental to the design of Apple hardware, software and services. iMessage, FaceTime and HomeKit use end-to-end encryption to protect your data by making it unreadable by Apple and others. iOS 10 uses on-device intelligence to identify the people, objects and scenes in Photos, and power QuickType suggestions. Services like Siri, Maps and News send data to Apple’s servers, but this data is not used to build user profiles.

Starting with iOS 10, Apple is using technology called Differential Privacy to help discover the usage patterns of a large number of users without compromising individual privacy. In iOS 10, this technology will help improve QuickType and emoji suggestions, Spotlight deep link suggestions and Lookup Hints in Notes.

Availability
The developer preview of iOS 10 is available to iOS Developer Program members at developer.apple.com starting today, and a public beta program will be available to iOS users in July at beta.apple.com. iOS 10 will be available this fall as a free software update for iPhone 5 and later, all iPad Air and iPad Pro models, iPad 4th generation, iPad mini 2 and later, iPod touch 6th generation. For more information, visit apple.com/ios/ios10-preview. Features are subject to change. Some features may not be available in all regions or all languages.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Rob Saunders
Apple
rob_saunders@apple.com
020 7184 1414

Categories: Apple UK Hot News

Apple Previews watchOS 3; Faster, Simpler with Breakthrough Health Features

Apple UK Hot News - Mon, 06/13/2016 - 20:00
SAN FRANCISCO — June 13, 2016 — Today, Apple previewed watchOS 3, featuring significantly improved performance with the ability to launch favourite apps instantly, enhanced navigation like the new Dock and all-new fitness and health capabilities for Apple Watch. Available this autumn, this software update introduces the breakthrough Breathe app, designed to encourage users to take a moment in their day to do deep breathing exercises for relaxation and stress reduction. The Activity app now includes the ability to share, compare and compete as well as enabling wheelchair users to close their Activity rings.

“Apple Watch is the ultimate companion for a healthy life and with watchOS 3, there’s now even more to love,” said Jeff Williams, Apple’s chief operating officer. “Favourite apps launch instantly and are simple to access, and the breakthrough new fitness and health features like the Breathe app make it feel like a whole new watch.”

Instant Performance & Simple Navigation
It is easier and faster than ever to perform common tasks with watchOS 3, including replying to a message, starting a Workout or skipping a song. By pressing the side button, users can access the new Dock with their recent and favourite apps. Right from the Dock or the watch face, users can launch their favourite native and third-party apps instantly and have the latest information in the app already updated and ready for viewing. Similar to iOS, users can swipe up from the watch face for the new and improved Control Center, continue to swipe down for Notification Center and swipe left or right to easily switch out a watch face.

Fitness & Health
Motivation through social engagement is an important factor in changing fitness and health behaviour, and now with watchOS 3, it’s possible to share, compare and compete with friends, family or even a personal trainer. Users receive notifications about their friends’ progress, including completed Activity rings, finished workouts and earned achievements. Activity sharing is now directly connected to the Messages app, so users can communicate, motivate and celebrate with friends and family with new Smart Replies specially customised for Activity and Workouts. In watchOS 3, the Activity app experience is now optimised for wheelchair users. Wheelchair pushes contribute to all-day calorie goals, the “time to stand” reminder is now “time to roll” and there are dedicated wheelchair-specific workouts.

The all-new Breathe app encourages users to take moments in their day to do short deep breathing sessions. The beautiful, calming visualisation and haptic cues guide users through deep, full breaths in sessions lasting one to five minutes and on completion, they will receive a heart rate summary.

All-New Communication
Receiving and quickly replying to messages is more powerful and expressive in watchOS 3 with stickers, handwriting, full-screen effects and invisible ink, which reveals the message only after a friend swipes over it. Smart Replies are even faster as they are now available right in the message notification. When a more custom reply is needed, the new scribble feature allows users to quickly write words on the display and Apple Watch will convert the handwriting to text.

SOS in watchOS 3 enables people in critical situations around the world to initiate a call with emergency services through their iPhone or while on Wi-Fi, and notify their emergency contact by simply pressing and holding the side button.

Watch Faces
Apple Watch is even more personal with new watch faces including Minnie Mouse, Activity and the simple and elegant Numerals. Even more apps can launch straight from the watch face including Workout, Music or Messages. Users can also now add complications to the Photo, Motion or Timelapse watch faces. It’s easier to customise watch faces and discover third-party apps with the new Faces Gallery in the Watch app on iPhone.

Availability
watchOS 3 will be available this autumn as a free update to Apple Watch. Apple Watch requires iPhone 5 or later running iOS 8.2 or later. WatchKit for watchOS 3 is available immediately for iOS Developer Program members at developer.apple.com. For more information, visit apple.com/watchos-preview. Features are subject to change. Some features may not be available in all regions.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Adam Howorth
Apple
adamh@apple.com
020 7184 1202

 
Categories: Apple UK Hot News

Powerful New Siri Capabilities & Single Sign-On Coming to Apple TV

Apple UK Hot News - Mon, 06/13/2016 - 20:00
SAN FRANCISCO — June 13, 2016 — Apple today announced powerful new Siri capabilities, single sign-on for Apple TV and many more great new features for users, making the entertainment experience in the living room even better. With expanded Siri capabilities, including searching across even more apps, YouTube search, topic search and tuning right into more live channels, customers can get to their favourite content even faster. The future of TV is apps, and with single sign-on customers can authenticate all the video channels from their pay-TV providers by simply signing in once to enjoy all of their network-TV apps.

“The future of TV is apps, and Siri on Apple TV has changed the way we interact with our television and these expanded features will continue to deliver viewers what they want to watch even faster,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “There are over 6,000 apps to enjoy on your Apple TV including over 1,300 video channels, which are even more fun to watch with the new Siri features combined with single sign-on.”

New Siri Features & Functionality
Since the launch of Apple TV, Siri has gotten more powerful, now searching over 650,000 TV episodes and movies. Siri is available in even more countries with expanded capabilities.
  • Topic search for movies*: With the ability to ask Siri for a movie by topic or theme, you have even more ways to find the films you really feel like watching, such as “Show movies about baseball,” “Find documentaries about cars,” or “Find high school comedies from the ‘80s.”
  • YouTube search: Later this month, users can ask Siri to search YouTube, so you can say “Search YouTube for cute pug videos.”
  • Live tune-in: Ask Siri to go directly to a live channel inside a supported app, such as “Watch CBS News” or “Watch ESPN.”
  • Manage HomeKit accessories: Apple TV gives users control of HomeKit-enabled accessories so you can ask Siri to “Turn on the lights” or “Set the temperature to 70 degrees.” Apple TV also allows users to control HomeKit accessories when they are away from home or use it for home automation with the Home app on their iOS device.

Single Sign-on for Pay-TV Apps
For the first time, customers in the US will have a simplified way of enjoying pay-TV video channels by using single sign-on. Starting this fall, users only have to sign in once on Apple TV to enjoy immediate access to their favourite video channels that are included as part of their pay-TV subscription.
  • Once a user is signed into one network app, any other app on Apple TV from participating pay-TV providers will automatically log the user into all other supported apps requiring authentication.
  • During the single sign-on process, customers can view a page of all the authenticated apps that a pay-TV provider offers to more easily discover, download and enjoy all of their favourite video channels.
  • Any network-TV app can take advantage of this technology to enable single sign-on and simplify the process for their viewers.
  • Single sign-on will be available on both Apple TV and iOS.

The Future of TV is Apps
The latest Apple TV just launched last fall, giving developers unprecedented access to a modern platform like iOS but for the living room. With over 6,000 apps already available for Apple TV, the future of television is apps. Users can enjoy amazing experiences on the biggest screen in their home, work out with Zova or Daily Burn; plan their next trip with Airbnb or TripAdvisor; play SketchParty TV or NBA 2K16 with friends and family; buy their favourite designer brands on Gilt; learn to cook with Kitchen Stories Cookbook; catch up on news with ABC News; or watch their favourite shows, movies and sports with HBO NOW or Sling TV. Developers have only just begun tapping into the potential of tvOS and initial feedback has been tremendous.

“tvOS on Apple TV takes the Sling TV app to new heights, creating a seamless combination of technology and entertainment,” said Roger Lynch, CEO, Sling TV.

“We easily extended our iOS game experiences to the living room — something that is incredibly difficult to do on traditional consoles,” said Hannibal Soares, CEO, BoomBit.

“tvOS has allowed STARZ to create an experience on Apple TV unlike anything we’ve done before and our subscribers are loving it!” said Chris Albrecht, CEO, Starz.

New tvOS APIs and tools available for developers include:
  • ReplayKit to enable developers to record and live broadcast from their apps;
  • PhotoKit to allow third-party app access to photos and videos in iCloud Photo Library and iCloud Shared Stream;
  • HomeKit to create apps to control HomeKit devices from Apple TV;
  • App badging on the Home screen, to make it easier for users to know something new for them is available inside an app; and,
  • Game Center enhancements and support for up to four game controllers at a time.

Additional Apple TV Features and Updates
  • iOS users can download the new Apple TV Remote app with touch navigation, Siri and game play support.
  • Apple Music has an all-new design, bringing greater clarity and simplicity to every aspect of the experience. The Library, For You, Browse and Radio tabs have been completely redesigned to provide an even greater sense of place, and a Search tab has been added to make finding music even easier.
  • Photos for Apple TV now supports the new Memories feature, making it easy to rediscover meaningful moments in a user’s photo library and share them on the big screen.
  • While users love the bright and fresh Apple TV interface, some may prefer a darker background to fit a home theater environment or darker rooms, so now users can select a dark background for Apple TV. 
  • Universal apps will now automatically download on Apple TV and show up on the Home screen when an app has been added to a user’s iOS device.
  • When a keyboard appears on Apple TV, one will also appear on nearby iOS devices that are logged into the same iCloud account, making entering text even more convenient.

Availability
The tvOS developer preview is available immediately for Developer Program members at developer.apple.com. The new tvOS will be available this fall as a free software update for Apple TV. For more information, visit apple.com/tvos-preview. Features are subject to change. Some features may not be available in all regions or all languages. Siri will be available for Apple TV users in 12 countries.

*Siri availability and functionality varies by country. Subscription required for some content.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Rob Saunders
Apple
rob_saunders@apple.com
020 7184 1414
 
Categories: Apple UK Hot News

Swift Playgrounds App Makes Learning to Code Easy & Fun

Apple UK Hot News - Mon, 06/13/2016 - 20:00
SAN FRANCISCO ― June 13, 2016 ― Apple today introduced Swift Playgrounds, an innovative new app for iPad that makes learning to code fun and easy for anyone. Swift Playgrounds brings coding to life with an interactive interface that encourages students and beginners to explore working with Swift, the easy-to-learn programming language from Apple used by professional developers to create world-class apps. Swift Playgrounds includes Apple-developed programming lessons where students write code to guide onscreen characters through an immersive graphical world, solving puzzles and mastering challenges as they learn core coding concepts. The app also features built-in templates to encourage users to express their creativity and create real programmes that can be shared with friends using Mail or Messages or even posted to the web.

“I wish Swift Playgrounds was around when I was first learning to code,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Swift Playgrounds is the only app of its kind that is both easy enough for students and beginners, yet powerful enough to write real code. It’s an innovative way to bring real coding concepts to life and empower the next generation with the skills they need to express their creativity.”

“The new Swift Playgrounds app from Apple is one of the most powerful, yet approachable, educational coding apps we’ve ever seen, and we can’t wait to incorporate it into our upcoming camp curriculum,” said Jean MacDonald, founder of App Camp for Girls. “It’s a fun and intuitive way for our students to learn the basic principles of coding using the iPad, and also become skilled in Swift, a language that can grow with them in whatever they choose to do.”

The library of Apple-developed programming lessons helps students learn core coding concepts, such as issuing commands, creating functions, performing loops and using conditional code and variables, and allows them to progressively build confidence and skill. Apple will regularly release new standalone challenges so students can continue to refine their coding abilities as their skills and interests grow. Educators and developers can also use Xcode to create their own unique challenges for the app.

In addition to the lessons, Swift Playgrounds comes with a number of built-in templates to help aspiring developers express their creativity. Students and developers can modify and build on this code to make it their own by adding graphics and touch interactions. Swift Playgrounds allows you to create a virtually unlimited variety of interactive programmes using Swift and the iOS frameworks. You can create empty playground documents or start from one of the built-in templates with scaffolding for graphics and user interface to build powerful apps that respond to touch and accelerometer or that control Bluetooth devices. And since Swift Playgrounds uses real Swift code, projects can be exported directly to Xcode to create programmes for iOS and macOS that can ultimately be turned into full-fledged apps.

Because Swift Playgrounds was designed from the ground up for the Multi-Touch iPad interface, you can create entire programmes with only a few taps. A new coding keyboard lets you quickly type additional characters common to Swift programming by swiping across the key, while a shortcut bar presents the most likely next commands or values based on context. And, using a pop-over keypad, you can simply tap to edit a number in place, touch a colour value to display a colour picker, and even drag the boundaries of a loop or function definition to wrap around existing code. You can also drag from a library of common coding snippets to create new, powerful code with little or no typing. Your programmes look beautiful running in full screen on the iPad Retina display and feel completely immersive, responding to touch gestures and the iPad accelerometer for interaction.

Availability
A preview release of Swift Playgrounds is available today to Apple Developer Program members as part of the iOS 10 developer preview and will be available with the iOS 10 public beta in July. The final version of Swift Playgrounds will be available in the App Store for free this fall. Swift Playgrounds is compatible with all iPad Air and iPad Pro models and iPad mini 2 and later running iOS 10. For more information including videos, images and demos, visit, apple.com/swift/playgrounds.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Juriaan Bosman
Apple
bosman.j@apple.com
020 8278 1440
 
Categories: Apple UK Hot News

Apple Union Square Highlights New Design Elements, Community Programs

Apple UK Hot News - Thu, 05/19/2016 - 18:00
SAN FRANCISCO — May 19, 2016 — Apple today revealed its new store on San Francisco’s Union Square, offering many new features and services rolling out to Apple retail stores worldwide. The new store will open its signature 42-foot tall sliding glass doors to customers on Saturday, May 21 at 10 a.m.

“Fifteen years ago today Apple opened its first two stores and we’re thrilled to mark the occasion with the opening of Apple Union Square in San Francisco,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs."

Apple Union Square’s glass doors open the store to Post Street and Union Square. The building’s unique position connects San Francisco’s most famous square to a rejuvenated plaza to the north, creating a beautiful gathering place for the community. The art-filled plaza offers seating, public Wi-Fi, a 50-foot tall “green wall” and regular acoustic performances. The store is powered by 100 percent renewable energy, including power produced by photovoltaic panels integrated into the building’s roof.

"We have a deep commitment to the cities we work in, and are aware of the importance that architecture plays in the community,” said Jonathan Ive, Apple’s chief design officer. "It all starts with the storefront — taking transparency to a whole new level — where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible.” 

Features in the new Apple Union Square design include:
  • “The Avenue,” inspired by the window displays along a boulevard that dynamically change with the season. Avenue walls are interactive themed “windows” where Apple’s products and services come to life, from music, to creativity, apps, photography and more. New “Creative Pros,” Apple experts in creative arts, offer advice and expertise at each of the displays. Customers will also find “Only at Apple” products on the Avenue, a curated collection of third-party accessories.
  • “Genius Grove” invites customers to get support working side-by-side with Geniuses under the comfortable canopy of local trees in the heart of the store.
  • “The Forum” is a vibrant gathering place, centered around a 6K Video Wall. It is home to “Today at Apple,” which brings to the community the world’s most talented artists, photographers, musicians, gamers, developers and entrepreneurs to inspire and educate our customers to go further with the things they are passionate about. Today at Apple includes year-round programs for kids, new monthly events for teachers, sessions for current and aspiring developers, Creative Sessions in partnership with local experts in creative arts, Game Night with editors from Apple’s App Store and more. The Forum and Video Wall are a place of discovery, including events about the making of movies from iTunes, or exclusive premieres of new music and music videos from Apple Music. 
  • “The Plaza” will be found only at Apple’s most significant stores, including Apple Union Square. It’s open to the public 24 hours a day, features public Wi-Fi and seating, and takes Today at Apple outside, with a regular weekend series of well known local acoustic performances such as Travis Hayes and global talents like Escondido, who will then give exclusive interviews about their craft in the Forum. The Plaza at Apple Union Square features a fountain by well-known San Francisco sculptor Ruth Asawa, originally commissioned in 1969, and a new work, “Love” by local artist Laura Kimpton, commissioned by Hyatt Hotels. 
  • “The Boardroom” is an intimate space where the store’s Business Team offers hands-on advice and training to entrepreneurs, developers and other small and medium business customers.
Apple’s original San Francisco store opened on Stockton Street in 2004 with about 100 employees. Having welcomed more than 20 million visitors, and seen the launch of iPhone, iPad, MacBook Air, Apple TV, Apple Watch and more, the team moving to Apple Union Square has grown to more than 350. 

While the store offers regular learning experiences in the Forum and Plaza, Apple is also committed to furthering creative arts education throughout San Francisco. Apple is working with the Ruth Asawa School of the Arts to build a visual arts lab with 45 workstations outfitted with the latest Apple products. 

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Naomi Dodson
Apple ndodson@apple.com 020 3284 6320
 
Categories: Apple UK Hot News

Apple Opens Development Office in Hyderabad

Apple UK Hot News - Thu, 05/19/2016 - 08:01
HYDERABAD, India — May 19, 2016 — Apple today announced the opening of a new office in Hyderabad that will focus on development of Maps for Apple products, including iPhone, iPad, Mac and Apple Watch. This investment will accelerate Maps development and create up to 4,000 jobs.

“Apple is focused on making the best products and services in the world and we are thrilled to open this new office in Hyderabad which will focus on Maps development,” said Tim Cook, Apple’s CEO. “The talent here in the local area is incredible and we are looking forward to expanding our relationships and introducing more universities and partners to our platforms as we scale our operations.”

Apple has been continually updating and adding new features to Maps, including 3D views, the Flyover feature and tools to help customers find convenient places to shop, eat and explore nearby areas. With iOS 9 Apple added Transit, offering a combination of trains, subways, buses and walking, which is already available for more than 300 cities around the world.

The new facility, located on the Waverock campus, will provide a world-class, LEED-certified home for the expanding Maps team.

“We are honoured Apple chose Hyderabad as a home for its Maps development office,” said Telangana Chief Minister Kalvakuntla Chandrashekar Rao. “This will create thousands of jobs here and is a testament to our proactive approach, quality infrastructure and the excellent talent base we have in the region.”

“Apple is one of the most innovative companies in the world and we are very proud they chose us to partner with for this important project,” said Anup Jindal, RMSI’s CEO. “We are experts in geospatial data and we will be hiring thousands of people from the local area to support this effort.”

Across India, Apple supports over 640,000 iOS app developer jobs and other positions related to the iOS ecosystem.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Rob Saunders Apple rob_saunders@apple.com 020 7184 1414  
Categories: Apple UK Hot News

Apple Announces New iOS App Design and Development Accelerator in Bengaluru

Apple UK Hot News - Wed, 05/18/2016 - 08:01
MUMBAI, India — May 18, 2016 — Apple today announced a new initiative to support engineering talent and accelerate growth in India’s iOS developer community.

The company will establish a Design and Development Accelerator in Bengaluru, the home of India’s startup scene. Tens of thousands of developers in India make apps for iOS, the world’s most powerful mobile operating system and the foundation for iPhone, iPad and iPod touch. This initiative will provide additional, specialised support for them.

Apple’s team will work to inspire and instruct developers on best practices, help them hone their skills and transform the design, quality and performance of their apps on the iOS platform.

“India is home to one of the most vibrant and entrepreneurial iOS development communities in the world,” said Tim Cook, Apple’s CEO. “With the opening of this new facility in Bengaluru, we’re giving developers access to tools which will help them create innovative apps for customers around the world.”

Each week, Apple experts will lead briefings and provide one-on-one app reviews for developers. The facility will also provide support and guidance on Swift, Apple’s powerful and intuitive programming language created to build apps for iOS, Mac, Apple TV and Apple Watch. Swift enables developers to write safer, more reliable code, save time and create richer app experiences. A recent report by developer placement firm Toptal shows jobs requesting Swift rose 600 percent in 2015.

Bengaluru is now home to more technology startups than any other part of India. Over one million people in the city work in the tech sector, and over 40 percent of graduates from local universities specialise in engineering or information technology.

“This is a huge vote of confidence in India’s developer community and a tremendous opportunity to gain world-class design and development expertise,” said Zomato CEO Deepinder Goyal. “Apple’s support will help drive growth and accelerate progress among the country’s vast talent pool.”

“We have worked closely with Apple to transform the Snapdeal app and offer our users the best possible experience,” said Snapdeal co-founder and CEO Kunal Bahl. “Apple’s expert guidance on the interface and user experience has helped us build an app that our consumers love. We are thrilled Apple will have a local presence which will amplify our efforts to develop more high-quality apps for our digital commerce ecosystem.”

“Apple’s investment in Bengaluru through its iOS Development Accelerator will have far-reaching effects for the area’s rapidly growing and highly talented developer community,” said NASSCOM President R Chandrashekhar. “The skills and training they gain through this effort will significantly improve their app design and help them reach a broader market. Initiatives like these move the country forward in our efforts to advance a growth-led and sustainable technology sector.”

The iOS App Design and Development Accelerator is expected to open in early 2017.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Rob Saunders
Apple
rob_saunders@apple.com
020 7184 1414
 
Categories: Apple UK Hot News

Apple Celebrates Chinese Music with GarageBand Update

Apple UK Hot News - Tue, 05/17/2016 - 08:01
BEIJING — May 17, 2016 — Apple today announced an update to GarageBand that celebrates the rich history of Chinese music with new instruments and extensive Chinese language localisation throughout the app. Building on GarageBand’s extensive collection of sounds, this update adds traditional Chinese instruments — the pipa, erhu and Chinese percussion — along with 300 Apple-created Chinese musical loops, giving users the power to tap into their creativity and make beautiful Chinese-inspired music right on their iOS device or Mac. GarageBand for iOS users also get two new Chinese templates for Live Loops, and new sharing options to popular Chinese social networks, so they can easily share their music creations with friends and followers across QQ and Youku. 

"GarageBand is the most popular music creation app in the world and we’re excited to introduce these new features that incorporate the rich history of traditional Chinese music," said Susan Prescott, Apple’s vice president of Product Marketing. "By adding classic Chinese instruments and new Live Loop templates, the new GarageBand app makes it fun and easy to make Chinese-inspired music right on your iPhone, iPad or Mac."

"As a musician I'm always looking for ways to take my music in new directions and GarageBand has been such a great tool for me to experiment and add new elements to my songs on-the-go," said award-winning music artist JJ Lin. "I love how the latest update to GarageBand adds traditional Chinese instruments along with brand new loops so I can play around with mixing traditional and modern sounds to create completely new styles."

The pipa, erhu and Chinese percussion instruments in GarageBand can be played on iPhone or iPad using Multi-Touch, and on Mac through the built-in Musical Typing feature or by connecting a third-party USB music keyboard. Each instrument includes different playing articulations, including rapid picking and note bend for pipa, and trill, grace note and glissando for erhu, making it incredibly easy for a novice to create a realistic and expressive performance. iPhone users can also use 3D Touch with the erhu and pipa to dynamically control vibrato and intensity, and both the pipa and erhu include Autoplay, letting users tap on any chord and get a complete, rich performance. Users can also play a collection of Chinese percussion instruments including drums, wood blocks, cymbals and gongs.

This update adds 300 Apple-created loops from a variety of instruments and styles, including guzheng, dizi, yangqin and Peking Opera, to the library of Chinese musical content in the app. These loops can be mixed and matched with Chinese instruments in GarageBand to create traditional music or entirely new styles. GarageBand for iOS also supports Live Loops, a new and intuitive way to create music by simply tapping cells and columns in a highly visual grid to trigger different looped instruments and samples. And, Live Loops in this update adds two new Chinese Live Loops grid templates, one traditional and one modern, showcasing a variety of Chinese instruments and percussion that are all playable via the Live Loops grid. 

Chinese localisation is also significantly enhanced across the entire app, with all sounds, loops and instruments now translated to Simplified Chinese or Traditional Chinese.

Pricing & Availability 
Today’s GarageBand 2.1.1 for iOS and GarageBand 10.1.2 for Mac updates are free for all existing users, and GarageBand is available for free with all new iOS and Mac devices. Customers with older, non-qualifying devices can purchase the app for £3.99 via the App Store and Mac App Store. Users in Greater China will see these new features by default on iOS and OS X after updating. Outside of Greater China, these new features are visible by default on OS X and can be enabled on iOS devices in the advanced settings menu. For more information about GarageBand for iOS, visit www.apple.com/uk/ios/garageband and for more information about GarageBand for Mac, visit www.apple.com/uk/mac/garageband.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Juriaan Bosman Apple 020 8278 1440 bosman.j@apple.com
Categories: Apple UK Hot News

Apple & SAP Partner to Revolutionize Work on iPhone & iPad

Apple UK Hot News - Thu, 05/05/2016 - 19:30
CUPERTINO, California and WALLDORF, Germany — May 5, 2016 — Apple and SAP today announced a partnership to revolutionise the mobile work experience for enterprise customers of all sizes, combining powerful native apps for iPhone and iPad with the cutting-edge capabilities of the SAP HANA platform. This joint effort will also deliver a new iOS software development kit (SDK) and training academy so that developers, partners and customers can easily build native iOS apps tailored to their business needs.

“This partnership will transform how iPhone and iPad are used in enterprise by bringing together the innovation and security of iOS with SAP’s deep expertise in business software,” said Tim Cook, Apple’s CEO. “As the leader in enterprise software and with 76% of business transactions touching an SAP system, SAP is the ideal partner to help us truly transform how businesses around the world are run on iPhone and iPad. Through the new SDK, we’re empowering SAP’s more than 2.5 million developers to build powerful native apps that fully leverage SAP HANA Cloud Platform and tap into the incredible capabilities that only iOS devices can deliver.”

“We’re proud to take this special partnership between Apple and SAP to a groundbreaking new place,” said Bill McDermott, CEO of SAP. “In giving people an agile and intuitive business experience, we empower them to know more, care more and do more. By combining the powerful capabilities of SAP HANA Cloud Platform and SAP S/4HANA, together with iOS, the leading and most secure mobile platform for enterprise, we will help deliver live data to people wherever and whenever they choose to work. Apple and SAP share a commitment to shaping the future, helping the world run better and improving people’s lives.” 

The companies plan to deliver a new SAP HANA Cloud Platform SDK exclusively for iOS that will provide businesses, designers and developers the tools to quickly and efficiently build their own iOS apps for iPhone and iPad, based on SAP HANA Cloud Platform, SAP’s open platform as a service. These native apps will provide access to core data and business processes on SAP S/4HANA, while taking full advantage of iPhone and iPad features like Touch ID, Location Services and Notifications.

A new SAP Fiori for iOS design language will take the award-winning SAP Fiori user experience to the next level by combining it with a consumer-grade iOS experience to deliver on the robust user needs in the enterprise and enable developers to build next-generation apps. To help SAP’s 2.5-million member global developer community take full advantage of the new SDK and Apple’s innovative hardware and software, a new SAP Academy for iOS will offer tools and training. The new SDK, design language and academy will begin rolling out before the end of the year. 

As a part of the partnership, SAP will develop native iOS apps for critical business operations. These apps for iPhone and iPad will be built with Swift, Apple’s modern, secure and interactive programming language, and will offer a familiar user experience with the SAP Fiori for iOS design language. Workers across industries will be empowered to access the critical enterprise data, processes and user experience they need to make decisions and take action right from their iPhone or iPad through apps designed to enable a field maintenance worker to order parts or schedule service, or a doctor to share the latest patient data with other healthcare professionals.

As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organisations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable approximately 310,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Scott Behles
SAP
scott.behles@sap.com 
(917) 494-2009

Laura Bonney Apple lbonney@apple.com
020 3284 6290
Categories: Apple UK Hot News

Apple Reports Second Quarter Results

Apple UK Hot News - Tue, 04/26/2016 - 21:30
CUPERTINO, California — April 26, 2016 — Apple today announced financial results for its fiscal 2016 second quarter ended March 26, 2016. The Company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter’s revenue.

“Our team executed extremely well in the face of strong macroeconomic headwinds,” said Tim Cook, Apple’s CEO. “We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices.”

The Company also announced that its Board of Directors has authorised an increase of $50 billion to the Company’s programme to return capital to shareholders. Under the expanded programme, Apple plans to spend a cumulative total of $250 billion of cash by the end of March 2018.

“We generated strong operating cash flow of $11.6 billion and returned $10 billion to shareholders through our capital return programme during the March quarter,” said Luca Maestri, Apple’s CFO. “Thanks to the strength of our business results, we are happy to be announcing today a further increase of the programme to $250 billion.”

As part of the updated programme, the Board has increased its share repurchase authorisation to $175 billion from the $140 billion level announced last year. The Company also expects to continue to net-share-settle vesting restricted stock units.

The Board has approved an increase of 10 percent to the Company’s quarterly dividend, and has declared a dividend of $.57 per share, payable on May 12, 2016 to shareholders of record as of the close of business on May 9, 2016.

From the inception of its capital return programme in August 2012 through March 2016, Apple has returned over $163 billion to shareholders, including $117 billion in share repurchases.

The Company plans to continue to access the domestic and international debt markets to assist in funding the programme. The management team and the Board will continue to review each element of the capital return programme regularly and plan to provide an update on the programme on an annual basis.

Apple is providing the following guidance for its fiscal 2016 third quarter:
  • revenue between $41 billion and $43 billion
  • gross margin between 37.5 percent and 38 percent
  • operating expenses between $6 billion and $6.1 billion
  • other income/(expense) of $300 million
  • tax rate of 25.5 percent

Apple will provide live streaming of its Q2 2016 financial results conference call beginning at 2:00 p.m. PDT/ 10:00 p.m. BST on April 26, 2016 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), tax rate, and plans for dividends, share repurchases and public debt issuance. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programmes, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 26, 2015, its Form 10-Q for the fiscal quarter ended December 26, 2015, and its Form 10-Q for the fiscal quarter ended March 26, 2016 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Tanya Ridd
Apple
ridd.tanya@apple.com
020 8278 1479

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 
Categories: Apple UK Hot News

FY 16 Second Quarter Results Conference Call

Apple UK Hot News - Fri, 04/22/2016 - 13:30
WHAT: Apple FY 16 Second Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 616-0071 (US toll-free) or +1 (816) 581-1577. Please enter confirmation code 988724.

WHEN: Tuesday, April 26, 2016, 2:00 p.m. PDT/10:00 p.m. BST

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, April 26 at 5:00 p.m. PDT/Wednesday, April 27 at 1:00 a.m. BST through Tuesday, May 10 at 5:00 p.m. PDT/Wednesday, May 11 at 1:00 a.m. BST. The dial-in numbers for the rebroadcast are (888) 203-1112 (US toll-free) or +1 (719) 457-0820. Please enter confirmation code 7495552.

WEBCAST: Apple will provide live audio streaming of its FY 16 Second Quarter Results Conference Call using Apple’s HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PDT/ 10:00 p.m. BST on Tuesday, April 26, 2016 at www.apple.com/investor/earnings-call/ and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone, iPad or iPod touch with Safari on iOS 7.0 or later, a Mac with Safari 6.0.5 or later on OS X v10.8.5 or later, or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Tanya Ridd
Apple
ridd.tanya@apple.com
020 8278 1479
Categories: Apple UK Hot News

Apple Updates MacBook with Latest Processors, Longer Battery Life & New Rose Gold Finish

Apple UK Hot News - Tue, 04/19/2016 - 13:30
CUPERTINO, California ― April 19, 2016 ― Apple today updated MacBook with the latest Intel processors, improved graphics performance, faster flash storage and an additional hour of battery life, making the thinnest and lightest Mac better than ever. Featuring an all-metal unibody enclosure, MacBook is now available in four aluminium finishes — gold, silver, space grey, and for the first time on a Mac, a gorgeous rose gold. With a stunning 12-inch Retina display, highly responsive full-size keyboard, Force Touch trackpad, versatile USB-C port and all-day battery life in a design that is just 2 pounds and 13.1mm thin, MacBook is the future of the notebook.

"MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. "Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish."

The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 deliver up to 25 percent faster graphics performance, and faster PCIe-based flash storage makes everyday tasks feel snappier — from launching apps to opening files.* And now with up to 10 hours of wireless web browsing and up to 11 hours of iTunes movie playback, MacBook is the perfect notebook for all day, on-the-go computing.**

MacBook comes with the incredibly small and versatile USB-C port for charging, data transfer and video output in a single connector that is one-third the size of a traditional USB port. Following the introduction of USB-C on MacBook, the ecosystem of Apple and third-party USB-C accessories has continued to grow, giving users added flexibility and capability.

With no moving parts or vents, MacBook is entirely fanless for silent, efficient performance. Designed for the wireless world, MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity. It is perfect for tasks like streaming content from your MacBook to your Apple TV using AirPlay, exchanging files quickly using AirDrop or using wireless headphones.

Apple also today made 8GB of memory standard across all configurations of the 13-inch MacBook Air.

Every new Mac comes with OS X El Capitan, the latest version of OS X that refines the Mac experience and improves system performance. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite, with updates to window management, built-in apps and Spotlight search, and performance improvements to make everyday activities — like launching and switching apps, opening PDFs and accessing email — faster and more responsive.

iMovie, GarageBand and the suite of iWork apps come free with every new Mac. iMovie lets you easily create beautiful movies and you can use GarageBand to make music, or learn to play piano and guitar. The iWork suite of Pages, Numbers and Keynote makes it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud let you create a document on iPhone or iPad, edit it on your Mac and collaborate with friends, even if they are on a PC.

Pricing & Availability
MacBook is available through Apple.com/uk starting today, and in Apple’s retail stores and select Apple Authorised Resellers starting tomorrow. MacBook comes with a 1.1 GHz dual-core Intel Core m3 processor with Turbo Boost speeds up to 2.2 GHz, 8GB of memory and 256GB of flash storage for £1,049, and with a 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and 512GB of flash storage for £1,299. Configure-to-order options include a 1.3 GHz dual-core Intel Core m7 processor with Turbo Boost speeds up to 3.1 GHz. Additional technical specifications and accessories are available online at www.apple.com/uk/macbook. Prices include VAT.

*Testing conducted by Apple in April 2016 using preproduction MacBook configurations. For more information visit www.apple.com/uk/macbook.

**The Wireless Web protocol testing was conducted by Apple in April 2016 using preproduction MacBook configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/uk/macbook.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Juriaan Bosman
Apple
bosman.j@apple.com
020 8278 1440
 
Categories: Apple UK Hot News

Apple’s Worldwide Developers Conference Kicks Off June 13 in San Francisco

Apple UK Hot News - Tue, 04/19/2016 - 00:00
CUPERTINO, California — April 18, 2016 — Apple today announced that it will hold its 27th annual Worldwide Developers Conference (WWDC), hosting the creative talent behind the world’s most innovative apps, from June 13 through 17 in San Francisco. At WWDC, Apple’s developer community comes together from all corners of the globe to learn about the future of Apple’s four software platforms — iOS, OS X, watchOS and tvOS.

Monday’s kickoff events, including the keynote address, will be held at the Bill Graham Civic Auditorium. The rest of the week’s conference sessions will take place at Moscone West.

“With four innovative operating systems and a new, intuitive programming language powering over 1 billion devices worldwide, there has never been a more exciting time to bring our developer community together,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “WWDC 2016 is going to be a landmark event for developers who are coding in Swift, and building apps and products for iOS, OS X, watchOS and tvOS. We can’t wait for everyone to join us — in San Francisco or through the live stream.”

Developers can apply for tickets via the WWDC website (developer.apple.com/wwdc/register/) now through Friday, April 22 at 10:00 a.m. PDT. Tickets will be issued to attendees through a random selection process, and developers will be notified on the status of their application by Monday, April 25 at 5:00 p.m. PDT. For the second consecutive year, there will be up to 350 WWDC Scholarships available, giving students and STEM organisation members from around the world an opportunity to earn a ticket to meet and collaborate with some of the most talented developers of Apple’s ever-growing app ecosystem (developer.apple.com/wwdc/scholarships/). Additionally, this year, we will provide travel assistance to up to 125 scholarship recipients to ensure aspiring developers with financial limitations have an opportunity to participate.

WWDC 2016 activities include:
  • over 1,000 Apple engineers supporting more than 150 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS, OS X, watchOS and tvOS technologies in their apps;
  • access to the latest innovations, features and capabilities of iOS, OS X, watchOS and tvOS, and best practices for enhancing an app’s functionality, performance, quality and design;
  • the opportunity to connect with thousands of fellow iOS, OS X, watchOS and tvOS developers from around the world — last year, 80 percent of developers attended for their first time, and in total, more than 70 countries were represented;
  • a series of get-togethers for attendees focused on particular topics with special guest speakers and activities;
  • engaging and inspirational lunchtime sessions with trailblazers and influencers from the worlds of technology, science and entertainment; and
  • the Apple Design Awards which recognise iPhone, iPad, Apple Watch, Apple TV and Mac apps that demonstrate technical excellence, innovation and outstanding design.

Worldwide Developers Conference sessions will be streamed live throughout the week via the WWDC website (developer.apple.com/wwdc/live/) and through the WWDC app, giving developers around the world access to the week’s news and events.

Visit the Apple Worldwide Developers Conference 2016 website (developer.apple.com/wwdc/register/) to apply for a ticket, as well as for updates and more information.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Rob Saunders
Apple
rob_saunders@apple.com
020 7184 1414

Categories: Apple UK Hot News

Apple Introduces 9.7-inch iPad Pro

Apple UK Hot News - Mon, 03/21/2016 - 19:00
CUPERTINO, California — March 21, 2016 — Apple today introduced the all-new 9.7-inch iPad Pro — at just under one pound it features a new pro Retina display with greater brightness, wider colour gamut, lower reflectivity, Night Shift mode and introduces new True Tone display technology to dynamically adjust white balance. The new iPad Pro delivers incredible performance with the 64-bit A9X chip that rivals most portable PCs, along with a four-speaker audio system that is twice as powerful,¹ new 12-megapixel iSight camera for shooting Live Photos and 4K video, 5-megapixel FaceTime HD camera, and faster wireless technologies. And iPad Pro includes support for the breakthrough Apple Pencil and a new Smart Keyboard cover designed to fit the new 9.7-inch iPad Pro.

“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.”

Designers, illustrators and businesses have quickly adopted iPad Pro and it’s changing the way they work:

“People don’t realise how much hand drawing is needed to produce computer animation,” said John Lasseter, Chief Creative Officer, Pixar and Walt Disney Animation Studios. “iPad Pro and Apple Pencil are the closest we’ve ever been able to get in the digital world to actually drawing on paper.”

“I’ve done everything including designing the latest cycling collection on iPad Pro,” said Alex Valdman, Head of Design for Rapha. “It goes with me everywhere, and has not only replaced my laptop, but my paper notebook as well. For the Rapha design team, iPad Pro will become standard issue.”

“At Citi, iPad Pro is truly transforming how we work,” said Stephen Gates, U.S. Head of Design for Citi Global Consumer Banking. “iPad Pro and Apple Pencil have played a huge part in the new Citi Design team’s work to create new innovative customer experiences. We use iPad Pro for sketching out new design concepts, presenting our work, answering our emails, working with our design files on Adobe Creative Cloud and participating in FaceTime meetings with our other design teams all over the world.”

Pro display
The 9.7-inch iPad Pro features advanced display technologies, including a True Tone display, which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience. The advanced Retina display is 25 percent brighter and 40 percent less reflective than iPad Air 2, making content even easier to see indoors and out. It uses the same wider colour gamut as the iMac with Retina 5K display, delivering 25 percent greater colour saturation¹ for more vivid colours. A custom timing controller, photo alignment and oxide TFT deliver incredible colour, contrast and clarity. Night Shift in iOS 9.3 uses iPad Pro’s clock and geolocation to automatically adjust the colours in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.

Pro performance
The new iPad Pro is just 6.1mm thin and weighs just under one pound, yet delivers groundbreaking performance, connectivity and versatility so you can tackle the most demanding tasks wherever you go. The powerful A9X chip with third-generation 64-bit architecture provides performance that rivals many laptops and console-class graphics, while also delivering all-day battery life.² Ultrafast wireless connectivity keeps you connected wherever you go with 802.11ac Wi-Fi with MIMO technology, support for even faster LTE Advanced with up to 50 percent faster cellular connectivity³ and the most LTE bands supported by any tablet.⁴ Now with Apple SIM embedded directly in the new iPad Pro, it’s even easier to connect to wireless data plans right from your device when traveling in more than 100 countries and territories.5

iPad Pro has an advanced 12-megapixel iSight camera sensor featuring Focus Pixels for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharp, detailed images, 63-megapixel panoramas and Live Photos. A True Tone flash improves low light shots and document scanning. The new iSight camera shoots 4K video, making the new iPad Pro the perfect device to shoot, edit and share pro-quality video. The improved 5-megapixel, front-facing FaceTime HD camera makes the new iPad Pro perfect for videoconferencing or connecting with loved ones.

Pro audio
The four-speaker audio system provides powerful, clear and rich stereo sound for more than twice the audio output.¹ Built-in sensors automatically adjust and optimise the audio no matter which way you’re using it. iOS 9.3 also adds support for playing video encoded with Dolby Digital Plus audio streams with support for multichannel output using the Apple Lightning Digital AV Adapter.

Pro accessories
Apple Pencil and Smart Keyboard, available for purchase separately, bring breakthrough levels of precision and utility to iPad Pro. Advanced sensors in Apple Pencil measure both pressure and tilt for a natural drawing, annotating and note-taking experience. A new Smart Keyboard is custom-designed for the 9.7-inch iPad Pro, offering a thin yet durable keyboard that never needs to be charged or paired over Bluetooth and is easily foldable into a protective Smart Cover. The new Lightning to SD Card Camera Reader and Lightning to USB 3 Camera Adapter make it easy to download photos and videos from a digital camera to iPad Pro, while a new Lightning to USB-C Cable and Apple’s 29W USB-C Power Adapter enable faster charging.

Pricing & Availability
  • The 9.7-inch iPad Pro comes in silver, space grey, gold and a new rose gold metallic finish, and starts at £499 (inc VAT) for the 32GB with Wi-Fi model and £599 (inc VAT) for the 32GB Wi-Fi + Cellular model. Both iPad Pro sizes are available in offerings of 32GB, 128GB and a new 256GB capacity, the highest of any iOS device. For more information, please visit www.apple.com/uk/ipad.
  • The 9.7-inch iPad Pro will be available to order beginning Thursday, March 24, from Apple.com/uk, and in Apple’s retail stores, through select carriers and Apple Authorised Resellers on Thursday, March 31, in Australia, Canada, China (Wi-Fi models only), France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US.
  • The 9.7-inch iPad Pro will be available in early April in Albania, Anguilla, Antigua and Barbuda, Austria, Belgium, Bosnia, Bulgaria, Cayman Islands, Croatia, Czech Republic, Denmark, El Salvador, Estonia, Finland, Greece, Greenland, Guam, Guatemala, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Latvia, Lichtenstein, Lithuania, Luxembourg, Macedonia, Macau (Wi-Fi models only), Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand (Wi-Fi models only), Turkey and UAE.
  • Apple Pencil is available for £79 and Smart Keyboard in charcoal grey for £129 (inc VAT). The Polyurethane iPad Pro Smart Cover and Silicone Cases for the 9.7-inch iPad Pro are available for £39 (inc VAT) and £55 (inc VAT), respectively, in a range of new vibrant colours.
  • The Lightning to SD Card Camera Reader is available for £25, Lightning to USB 3 Camera Adapter for £29 (inc VAT), Apple 29W USB-C Power Adapter for £39 (inc VAT), Lightning to USB-C Cable (1 m.) for £25 (inc VAT) and Lightning to USB-C Cable (2 m.) for £35 (inc VAT).
  • Every customer who buys an iPad Pro from Apple will be offered free Personal Setup, in-store or online, to help them customise their iPad Pro by setting up email, showing them new apps from the App Store and more.
  • Anyone who wants to learn more about the new iPad Pro or iOS 9 can register for the free workshops offered at every Apple Store.

¹Over iPad Air 2.
²Battery life depends on device settings, usage and other factors. Actual results may vary.
³Based on theoretical speeds, actual speeds may vary.
⁴Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions. For details on LTE support, contact your carrier and see www.apple.com/ipad/LTE.
5Embedded Apple SIM in iPad Pro (9.7-inch) may be disabled when purchased from some carriers. See your carrier for details. Apple SIM and embedded Apple SIM not available in China.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Laura Bonney
Apple
lbonney@apple.com
020 3284 6290  
Categories: Apple UK Hot News

Apple Introduces iPhone SE — The Most Powerful Phone with a Four-inch Display

Apple UK Hot News - Mon, 03/21/2016 - 19:00
CUPERTINO, California — March 21, 2016 — Apple today introduced iPhone SE, the most powerful phone with a four-inch display, in a beloved compact aluminium design that has been updated with matte-chamfered edges, a colour-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold. iPhone SE offers exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, faster wireless, a 12-megapixel iSight camera featuring Live Photos and 4K video, and Touch ID with Apple Pay.

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE.”

The Most Powerful Phone with a Four-inch Display
iPhone SE takes a beloved iPhone design and reinvents it from the inside out, giving customers a powerful, full-featured iPhone no matter which model they choose. The 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two times faster CPU and three times faster GPU performance compared to iPhone 5s, all with gains in energy efficiency for improved battery life. M9, Apple’s next-generation motion coprocessor, is integrated into A9 allowing more features to run all the time at lower power, including “Hey Siri” without having to pick up your iPhone, and a range of fitness tracking capabilities like measuring your steps and distance. iPhone SE users can browse, download and stream content even faster with Wi-Fi up to three times and LTE up to 50 percent faster than iPhone 5s.* iPhone SE also includes more LTE bands for better worldwide roaming and supports Voice over LTE and Wi-Fi calling for high-quality wideband calls.

With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the foundation of iPhone SE and brings powerful built-in apps like Messages, FaceTime, Photos, Music and Maps to iPhone users. iOS 9 also brings more intelligence to iPhone SE with proactive assistance, powerful search, improved Siri features, and a new Night Shift feature that uses your iPhone SE’s clock and geolocation to automatically adjust the colours in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.

All of these innovations are packed into a light and compact phone designed to fit comfortably in your hand, crafted from bead-blasted aluminium for a satin-like finish, refined matte-chamfered edges, a new colour-matched stainless steel inset Apple logo and a brilliant four-inch Retina display.

The World’s Most Popular Camera
iPhone SE has an advanced 12-megapixel iSight camera featuring Focus Pixel technology for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharper, more detailed photos like the ones shot on iPhone 6s. With Live Photos on iPhone SE, customers can go beyond snapshots to capture moments in motion and relive unforgettable memories with sound. Live Photos are beautiful 12-megapixel photos that, with just a touch, reveal the moments immediately before and after the shot was taken, so users can enjoy a living memory rather than an instant frozen in time.

Additional camera advancements include:
  • The ability to shoot HD video with support for 4K at a resolution of 3840 x 2160. After capturing 4K video, customers can edit on a Mac, PC or iPad, and with the latest version of iMovie on iPhone, can even edit two simultaneous streams of 4K on iPhone SE.
  • Retina Flash, which momentarily makes the display three times brighter with True Tone lighting technology, for wonderfully bright selfies in low light with the FaceTime HD camera.
  • Features introduced with iPhone 6s, including up to 63-megapixel panorama photos, video capture up to 60fps for 1080p video and 240fps for slo-mo, time-lapse with video stabilisation and cinematic video stabilisation.

Pricing & Availability
  • iPhone SE will be available in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at £359 (inc VAT) from Apple’s retail stores, Apple.com/uk, Apple Authorised Resellers and select carriers.
  • Customers in the UK, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, US Virgin Islands and the US will be able to order iPhone SE beginning Thursday, March 24, with availability beginning Thursday, March 31.
  • iPhone SE will be available in early April in Albania, Andorra, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Guernsey, Jersey, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Maldives, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Turkey and UAE.
  • Apple-designed accessories including leather cases in black and midnight blue will be available for £29 (inc VAT), and Lightning Docks in colour-matched metallic finishes are currently available from Apple’s retail stores and Apple.com/uk for £39 (inc VAT).
  • Every customer who buys iPhone SE from Apple will be offered free Personal Setup, in-store or online, to help them customise their iPhone by setting up email, showing them new apps from the App Store and more.
  • Anyone who wants to learn more about iPhone SE or iOS 9 can register for the free workshops offered at every Apple Store. 
* Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see www.apple.com/iphone/LTE

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.   Press Contact:
Nikki Thompson
Apple
nikkithompson@apple.com
020 7184 1232
Categories: Apple UK Hot News

Apple Advances Health Apps with CareKit

Apple UK Hot News - Mon, 03/21/2016 - 19:00
CUPERTINO, California — March 21, 2016 — Apple today announced CareKit, a new software framework designed to help developers enable people to actively manage their own medical conditions. iPhone apps using CareKit make it easier for individuals to keep track of care plans and monitor symptoms and medication; providing insights that help people better understand their own health. With the ability to share information with doctors, nurses or family members, CareKit apps help people take a more active role in their health.

“We’re thrilled with the profound impact ResearchKit has already had on the pace and scale of conducting medical research, and have realised that many of the same principles could help with individual care,” said Jeff Williams, Apple’s chief operating officer. “We believe that giving individuals the tools to understand what is happening with their health is incredibly powerful, and apps designed using CareKit make this a reality by empowering people to take a more active role in their care.” 

CareKit will be released as an open source framework next month allowing the developer community to continue building on the first four modules designed by Apple, that include: 
  • Care Card helps people track their individual care plans and action items, such as taking medication or completing physical therapy exercises. Activities can automatically be tracked and entered using sensors in Apple Watch or iPhone;
  • Symptom and Measurement Tracker lets users easily record their symptoms and how they’re feeling, like monitoring temperature for possible infections or measuring pain or fatigue. Progress updates could include simple surveys, photos that capture the progression of a wound or activities calculated by using the iPhone’s accelerometer and gyroscope, like quantifying range of motion;
  • Insight Dashboard maps symptoms against the action items in the Care Card to easily show how treatments are working; and
  • Connect makes it easy for people to share information and communicate with doctors, care teams or family members about their health and any change in condition.
“With ResearchKit, we quickly realised the power of mobile apps for running inexpensive, high-quality clinical studies with unprecedented reach,” said Ray Dorsey, MD, David M. Levy Professor of Neurology at the University of Rochester Medical Center. “We hope that CareKit will help us close the gap between our research findings and how we care for our Parkinson’s patients day-to-day. It’s opening up a whole new opportunity for the democratisation of research and medicine.”

Developers of health and wellness apps are excited to build these CareKit modules into apps for Parkinson’s patients, post-surgery progress, home health monitoring, diabetes management, mental health and maternal health. 
  • Sage Bionetworks and the University of Rochester are using CareKit to turn the mPower ResearchKit study into a valuable tool to help better inform patients about their condition and care providers about treatment.
  • The Texas Medical Center is designing apps to guide and support care pathways for its 8 million patients to improve their health through enhanced connectivity with their care teams.
  • Beth Israel Deaconess Medical Center will provide patients with more insight into their own chronic care management through home health monitoring devices that securely store data in HealthKit.
  • One Drop is empowering people with a better approach to managing their diabetes.
  • Start, by Iodine, helps people on antidepressants understand if their medication is working for them or not, and helps their doctors deliver more informed care.
  • Glow, Inc. will incorporate CareKit modules into its pregnancy app, Glow Nurture, to guide women through a healthier pregnancy.
For more information, visit www.apple.com/carekit

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Rob Saunders Apple rob_saunders@apple.com
020 7184 1414
Categories: Apple UK Hot News

Apple Announces Advancements to ResearchKit

Apple UK Hot News - Mon, 03/21/2016 - 19:00
CUPERTINO, California — March 21, 2016 — Apple today announced advancements to the open source ResearchKit framework that bring genetic data and a series of medical tests typically conducted in an exam room to iPhone apps. Medical researchers are adopting these new features to design targeted studies for diseases and conditions that affect billions of people around the world and to gather more specific types of data from participants.

“The response to ResearchKit has been fantastic. Virtually overnight, many ResearchKit studies became the largest in history and researchers are gaining insights and making discoveries that weren’t possible before,” said Jeff Williams, Apple’s chief operating officer. “Medical researchers around the world continue to use iPhone to transform what we know about complex diseases, and with continued support from the open source community, the opportunities for iPhone in medical research are endless.”

ResearchKit turns iPhone into a powerful tool for medical research by helping doctors, scientists and other researchers gather data more frequently and more accurately from participants anywhere in the world using iPhone apps. Participants enrolled in these app-based studies can review an interactive informed consent process, easily complete active tasks or submit survey responses, and choose how their health data is shared with researchers, making contributions to medical research easier than ever.

By delivering ResearchKit as open source, any developer can quickly design a research study for iPhone. They can also build on the available software code and contribute their tasks back to the community to help other researchers do more with the framework. Using a new module just released to the open source community, researchers are now able to incorporate genetic data into their studies in a seamless, simple and low cost way. Designed by 23andMe, the module allows study participants to easily contribute their genetic data to medical research. Researchers are also working with the National Institutes of Mental Health to deliver “spit kits” to study participants based on a series of survey results.

“There’s so much we still need to learn about postpartum depression and it may be DNA that provides the key to better understanding why some women experience symptoms and others do not,” said Samantha Meltzer-Brody, MD, MPH, director of the Perinatal Psychiatry Program at the UNC Center for Women’s Mood Disorders. “With ResearchKit, and now the ability to incorporate genetic data, we’re able to engage women with postpartum depression from a wide geographic and demographic range and can analyse the genomic signature of postpartum depression to help us find more effective treatments.”

“Collecting this type of information will help researchers determine genomic indicators for specific diseases and conditions,” said Eric Schadt, PhD, the Jean C. and James W. Crystal Professor of Genomics at the Icahn School of Medicine at Mount Sinai, and Founding Director of the Icahn Institute for Genomics and Multiscale Biology. “Take asthma, for example. ResearchKit is allowing us to study this population more broadly than ever before and through the large amounts of data we’re able to gather from iPhone, we’re understanding how factors like environment, geography and genes influence one’s disease and response to treatment.”

ResearchKit studies incorporating genetic data:
  • Postpartum Depression: PPD Act is a new app-based study that will use genetic testing to better understand why some women are impacted by postpartum depression by examining the genetic makeup of those with the condition. Led by the University of North Carolina School of Medicine and the international Postpartum Depression: Action Towards Causes and Treatment Consortium, PPD Act will offer study participants access to a “spit kit” from the National Institutes of Mental Health.
  • Cardiovascular Disease: Developed by Stanford Medicine, the MyHeart Counts app will use genetic data from existing 23andMe customers to help determine predisposition to heart conditions and measure how a participant’s activity and lifestyle relate to cardiovascular health. By studying these relationships on a broad scale, researchers hope to be able to better understand how to keep hearts healthy.
  • Asthma: The Asthma Health app, designed to track symptom patterns in an individual and identify potential triggers for these symptoms, will use genetic data from 23andMe customers to help researchers better understand ways to personalise asthma treatment. Asthma Health is designed by the Icahn School of Medicine at Mount Sinai and LifeMap Solutions.

Researchers continue to adapt ResearchKit and build on the framework by contributing new modules that bring exam room medical tests to iPhone apps. Key contributions include the ability to study tone audiometry; measure reaction time through delivery of a known stimulus to a known response; assess the speed of information processing and working memory; use the mathematical puzzle Tower of Hanoi for cognition studies; and conduct a timed walk test.

ResearchKit studies continue to expand internationally and are available in Australia, Austria, China, Germany, Hong Kong, Ireland, Japan, Netherlands, Switzerland, the UK and the US. ResearchKit apps are available on the App Store for iPhone 5 and later, and the latest generation of iPod touch.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Rob Saunders
Apple
rob_saunders@apple.com
020 7184 1414
 
Categories: Apple UK Hot News
Syndicate content