CRN recently unveiled its new and exclusive research study called “Best Companies to Partner With”, and VMware received top honors. According to CRN, “Technology and business models are changing at such a rapid pace and solution providers need to determine which vendors can help them with this aggressive business transformation.” As a result, CRN has created this study to help partners determine which vendors can help you adapt to this change and morph your business.
CRN's “2011 Best Companies To Partner With” measures customer demand, partner relevance and strength of technology. In total there were 225 vendors in 13 technology categories surveyed among 400 completed responses. This list represents the must-have companies in a variety of technology segments.
Solution providers were surveyed to determine which vendors were most important to them in four distinct categories:
- Customer Demand
- Partner Relevance
- Technology and Partnership
Respondents were assigned importance scores to each criteria and an importance index was created. The importance index was then used to weigh vendor performance on each criterion for use in the calculation of the overall score. All scores from all categories were then combined, ranked and de-duped. The scores were determined by the top scores in the individual categories and the best overall scores in the survey.
“VMWare is in the enviable position of being the leader in virtualization, a market that VARs find increasingly important and lucrative for their business. This year the company released its largest simultaneous product update in its 13-year history, including VMware vSphere 5, vShield, vCloud Director and Site Recovery Manager, part of the vCenter product family…. The company, however, continues to please solution providers with its new virtualization technology specializations, competencies, certifications, and solution enablement toolkits.”
Being a young company, and to have received top honors with stiff competition from with companies that have been perfecting their partnering strategies for over 30 years is a testament to our commitment to our partners. For our partners who participated in the research, we thank you. We hope that this research is reflective of the sentiment of the partner community in general. We would love to hear from you in the comments below.
http://www.crn.com/slide-shows/channel-programs/231902705/2011-best-companies-to-partner-with.htm?pgno=24
-Sandra Glaser Cheek
Director, Global Partner Communications